Thursday, June 9, 2011

Max Yavno


Santa Monica Beach 1949, Max Yavno.

Max Yavno in known for his street scenes that embelish what it means to live int the city, on the other hand in the image above he shows a Californian beach-scape. The message that is shown through the picture is one of anger and frustration. What is worse than a crowded beach in the middle of summer with the summer sun beaming down on you and the end result is eventually sunburn? Even worse; What is worse than sitting in traffic all day long? the aesthetic of the cars and the beach is visually stimulating but the relation of the message ruins the image. Other works of Max Yavno challenge this idea, as to where they are beautiful and the message given off is one of happiness, or creativity.

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